About CoachSmartly

CoachSmartly was founded to give every teacher access to professional coaching feedback at a fraction of the cost of hiring a dedicated coach. We combine AI-powered analysis with rubric-aligned reporting so educators get timely, actionable insights without sacrificing quality.

Our Founders

Aaron Avery — Co-Founder, Instructional Design Lead

Brings over 25 years of experience in education, including roles as a teacher, instructional coach, and program leader. Aaron defines the pedagogical framework, coach workflows, BAM logic, and alignment with trust-building models like SCARF and Feltman’s Trust Distinctions.

Frank Reeves — Co-Founder, Technical Development Lead

A professional coder and systems architect with over 30 years of experience in system design and architecture, leading technical development, including AI model integration, backend structure, UI/UX logic, and platform architecture. Frank ensures scalability, performance, and adaptability across school contexts.